Bay Street Lending | Meta Ads Change History

Account Overview

Total Actions

156

Documented Changes

Campaigns Built

Industry + General + Retarget

Ad Sets Created

Across All Campaigns

Ads Designed

Unique Creatives

Custom Audiences

Retarget + Fraud Exclusion

Months Active

Apr 20 - Sep 23

Monthly Activity

April

42 changes

May

June

30 changes

July

August

September

65 changes

Change Categories

Campaign & Ad Set Setup

Ad Creative Design

Audience Targeting

Budget & Bidding

Placement & Delivery

Pixel, Audiences & Compliance

Image Design & Upload

Status & Optimization

Campaign

Ad Set

Creative/Image

Targeting

Budget

Audience

Pixel

Compliance

Campaign Architecture

ACTIVE

Leads Campaign | Industry Specific

Created Apr 20 | Objective: Leads
7 ad sets | 11 ads
Industry-segmented targeting

PAUSED

Leads | General

Created Jun 18 | Objective: Leads
1 ad set | 1 ad
Broad business financing

ACTIVE

Leads Campaign | Retarget

Created Sep 21 | Objective: Leads
2 ad sets | 2 ads
Website + Lead Form retargeting

Strategy Timeline

Account Build-Out & Initial Campaign Launch

April 20 - 21, 2026 | 42 changes

Created "Leads Campaign | Industry Specific" campaign with Leads objective, Auction buying type, and Financial Products & Services special ad category designation Campaign

Configured Lowest Cost bid strategy (automatic bidding) on Industry Specific campaign to maximize lead volume within budget Bidding

Created Ad Set #1 - Restaurant | Dynamic under Industry Specific campaign targeting Small Business and Entrepreneurship interests Ad Set

Configured Restaurant ad set targeting: Ages 18-65, United States, Small Business + Entrepreneurship interests, Advantage Audience enabled for expanded reach Targeting

Set Restaurant ad set placements: Facebook Feed, In-Stream Video, Stories, Reels, Reels Overlay, Business Discovery Feed, Profile Feed + Instagram Stream, Stories, Reels, Profile Feed across mobile and desktop Placements

Set Restaurant ad set budget and optimization goal to Lead Generation with Impressions billing Budget

Created Ad Set #2 - General | Dynamic under Industry Specific campaign targeting Small Business and Entrepreneurship interests Ad Set

Configured General ad set targeting: Ages 18-65, United States, Small Business + Entrepreneurship interests, Advantage Audience enabled Targeting

Set General ad set placements: All Facebook + Instagram placements across mobile and desktop devices Placements

Created Ad Set #3 - Construction | Dynamic under Industry Specific campaign targeting Small Business interests Ad Set

Configured Construction ad set targeting: Ages 18-65, United States, Small Business interests, Advantage Audience enabled for broader contractor reach Targeting

Set Construction ad set placements: All Facebook + Instagram placements across mobile and desktop devices Placements

Created Ad Set #4 - SBA Loans | Dynamic under Industry Specific campaign targeting Small Business and Entrepreneurship interests Ad Set

Configured SBA ad set targeting: Ages 18-65, United States, Small Business + Entrepreneurship interests, Advantage Audience enabled Targeting

Set SBA ad set placements: All Facebook + Instagram placements across mobile and desktop devices Placements

Set SBA ad set budget and optimization goal to Lead Generation with Impressions billing Budget

Designed and uploaded Restaurant ad creative image with industry-specific visual tailored to restaurant owners and food service businesses Image

Created Restaurant Ad creative with headline "Get Your Restaurant Funded Fast" and body copy highlighting equipment, renovations, second location financing through 50+ lenders with 24-hour funding Creative

Wrote Restaurant Ad copy: "New equipment, renovations, or a second location. Bay Street Lending matches your restaurant with the right financing. One application. 50+ lenders." CTA: Learn More Copy

Designed and uploaded Construction ad creative image with visual targeting contractors, builders, and construction company owners Image

Created Construction Ad creative (Best Performing + Revamp) with headline "Keep Your Projects Moving" highlighting 2,500+ businesses funded and contractor-specific pain points Creative

Wrote Construction Ad copy: "Over 2,500 businesses have used Bay Street Lending to secure the right financing, including contractors and construction companies. One application connects you with 50+ lenders." CTA: Learn More Copy

Designed and uploaded SBA Loans ad creative image with visual emphasizing government-backed lending security and stability Image

Created SBA Ads creative with headline "SBA Loans Made Simple" focusing on starting, growing, or stabilizing businesses with low rates and long terms Creative

Wrote SBA Ad copy: "Whether you're starting, growing, or stabilizing your business, SBA loans offer low rates, long terms, and government-backed security. Bay Street Lending connects you with 50+ lenders through one application." CTA: Learn More Copy

Connected Facebook Page (Bay Street Lending, Page ID: 1093202920541049) and Instagram Business Account to all ad creatives for social proof and engagement tracking Integration

Configured Financial Products & Services special ad category across all campaigns for regulatory compliance with Meta's financial advertising policies Compliance

Standardized value proposition across all ads: "2-3 real options with clear terms," "Funded in as fast as 24 hours," "No credit impact to pre-qualify," "Apply in seconds" Copy

Set Learn More CTA across all initial ad creatives directing to Bay Street Lending application page CTA

Launched all 3 initial ad sets (Restaurant, General, Construction) simultaneously for parallel testing across industry segments Launch

Enabled SBA Loans ad set with separate budget allocation to test government lending messaging angle Launch

Enabled Advantage Audience (Meta AI expansion) across all ad sets to let Meta's algorithm find additional qualified business owners beyond core interest targeting Targeting

Configured dual-platform delivery across Facebook and Instagram on both mobile and desktop devices for maximum reach across all placement types Placements

Conversion Tracking & Compliance Review

May - June 2, 2026 | 6 changes

Reviewed all active ads for Meta financial advertising policy compliance after initial delivery period, flagging potential issues with lending claims and disclaimers Compliance

Updated ad copy across Restaurant, Construction, and SBA creatives to align with Meta's financial products advertising guidelines and avoid rejection triggers Compliance

Created "Bay Street Pixel V1" (Pixel ID: 1898408830834146) for website conversion tracking and audience building Pixel

Installed Meta Pixel on baystreetlending.com to track page views, lead form submissions, and button clicks for conversion optimization Pixel

Configured pixel event tracking for standard events: PageView, Lead, ViewContent to feed conversion data back to campaign optimization algorithms Pixel

Verified pixel firing correctly across all landing pages; confirmed data flowing into Events Manager for audience building Pixel

Campaign Expansion: Industry Verticals & General Leads

June 18 - 19, 2026 | 30 changes

Created "Leads | General" campaign with Leads objective and $1.00/day initial budget to test broad business financing messaging beyond industry-specific segments Campaign

Configured Lowest Cost bidding on General campaign to maximize lead volume while testing broad audience response Bidding

Created "General Leads Ad Set" under Leads | General campaign with Offsite Conversions optimization (different from Industry Specific's Lead Generation goal) Ad Set

Configured General Leads targeting: Ages 18-65, United States (including frequently_in, home, and recent location types for broader reach), Small Business + Entrepreneurship interests Targeting

Set General Leads placements across all Facebook and Instagram positions on mobile and desktop Placements

Designed and uploaded General Leads ad creative image with broad business financing visual appeal Image

Created "General Leads Ad" creative with business financing headline and broad appeal copy for non-industry-specific audience testing Creative

Created Ad Set #5 - Retail | Dynamic under Industry Specific campaign to expand into retail business vertical Ad Set

Configured Retail ad set targeting: Ages 18-65, United States, Retail and Shopping interests, Advantage Audience enabled, $1.00/day budget Targeting

Set Retail ad set placements: All Facebook and Instagram positions across mobile and desktop Placements

Set Retail ad set budget to $1.00/day with Lead Generation optimization and Impressions billing event Budget

Designed and uploaded Retail ad creative image targeting shop owners and retail business operators Image

Created Ad Set #7 - Healthcare | Dynamic under Industry Specific campaign to target medical practices and healthcare providers Ad Set

Configured Healthcare ad set targeting: Ages 18-65, United States, Small Business + SME interests, Advantage Audience enabled, $1.00/day budget Targeting

Set Healthcare ad set placements: All Facebook and Instagram positions across mobile and desktop Placements

Set Healthcare ad set budget to $1.00/day with Lead Generation optimization and Impressions billing event Budget

Designed and uploaded Healthcare ad creative image with medical/clinical visual targeting doctors, dentists, and healthcare practice owners Image

Created "Healthcare Ads" creative with headline "Healthcare Practice Funding, Simplified" targeting equipment upgrades, office expansion, and working capital needs Creative

Wrote Healthcare Ad copy: "Equipment upgrades, office expansion, or working capital. Bay Street Lending helps healthcare professionals secure the right financing. One application. 50+ lenders." CTA: Learn More Copy

Designed and uploaded Pharmacy ad creative image with pharmacy-specific visual (storefront, POS, inventory) Image

Created "Pharmacy Ads" creative with headline "Grow Your Pharmacy Business Today" targeting inventory, POS upgrades, and second location expansion Creative

Wrote Pharmacy Ad copy: "Whether you need to stock up on inventory, upgrade your POS system, or open a second location, Bay Street Lending matches your pharmacy with the right financing. One application. 50+ lenders." CTA: Learn More Copy

Applied ClickCease fraud exclusion list to Healthcare and Retail ad sets, matching existing ad sets' fraud protection configuration Targeting

Launched Healthcare, Retail, Pharmacy, and General Leads campaigns simultaneously for multi-vertical parallel testing Launch

Maintained consistent value proposition framework across all new ad creatives: "50+ lenders," "24-hour funding," "No credit impact to pre-qualify," "Apply in seconds" Copy

A/B Testing, Compliance Resolution & Budget Optimization

July 2026 | 8 changes

Created SBA V2 A/B test variant with alternative headline "50+ Lenders Competing for You" and "See Details" CTA to test competition-framed messaging against original "SBA Loans Made Simple" A/B Test

Designed new SBA V2 creative image with updated visual approach emphasizing lender competition angle Image

Addressed Meta compliance flags on 2 previously flagged ad creatives; reviewed and revised copy to meet financial advertising policy requirements Compliance

Resubmitted flagged ads for review after copy revisions; all ads subsequently approved and cleared for delivery Compliance

Reviewed and adjusted budgets across Industry Specific ad sets based on initial performance data; reallocated spend toward higher-performing segments Budget

Analyzed first 60 days of campaign performance across all industry verticals to identify winning segments and underperformers Analysis

Refined audience targeting based on initial conversion data; narrowed interests in underperforming ad sets while expanding in top performers Targeting

Confirmed all ads approved and delivering across all campaigns after compliance resolution period Status

Custom Audience Building & Pixel Event Optimization

August - September 12, 2026 | 5 changes

Configured advanced pixel event tracking: NoBounce, DwellTime, and PageViews custom events added to Bay Street Pixel V1 for deeper behavioral data collection beyond standard PageView/Lead events Pixel

Optimized pixel conversion windows and attribution settings to better capture multi-touch lead journeys across devices and sessions Pixel

Created "ClickCease" custom audience (Website/Web Pixel type, ~1,000 users) integrated with ClickCease fraud detection to automatically exclude bot traffic and invalid clicks from all campaigns Audience

Applied ClickCease exclusion audience as a negative audience across all 10 ad sets in all 3 campaigns to eliminate wasted spend on fraudulent traffic Audience

Verified pixel still firing correctly (last fired Sep 22); confirmed all custom audience populations growing as expected for retarget campaign launch Analysis

Retarget Campaign Launch & Creative Refresh

September 15 - 23, 2026 | 65 changes

Designed refreshed Construction ad creative image with updated visual for retarget audience (V2 version) Image

Created Construction Ad V2 for retargeting with revised headline "Keep Your Projects Moving" and updated body copy emphasizing cash flow pain point: "Materials, equipment, payroll, and permits. Construction runs on cash flow. When it stalls, so does the job." Creative

Wrote Construction V2 copy: "Bay Street Lending connects you with 50+ lenders through one simple application." Added "simple" to application messaging for warmer retarget tone. CTA: Learn More Copy

Designed refreshed Restaurant ad creative image with updated visual for retarget audience (V2 version) Image

Created Restaurant Ad V2 for retargeting with revised headline "Your Restaurant Deserves the Right Financing" shifting from urgency to value-based messaging for warm audience Creative

Wrote Restaurant V2 copy: "New equipment, repairs, or expanding your team. Running a restaurant takes capital. Bay Street Lending connects you with 50+ lenders through one application. No long wait times, no runaround." Added empathy-driven messaging for retarget. CTA: Learn More Copy

Created "Website - 90 Days Retarget" custom audience (Website/Web Pixel type, 5,800 - 6,800 users) capturing all website visitors from the past 90 days for retargeting Audience

Created "Lead Form - Didn't Submit - 90 Days" custom audience (Engagement type, ~1,000 users) capturing users who opened the lead form but abandoned before submitting Audience

Created "Leads Campaign | Retarget" campaign with Leads objective, Auction buying type, and Financial Products & Services special ad category. First dedicated retargeting campaign in the account. Campaign

Configured Lowest Cost bid strategy on Retarget campaign to maximize conversions from warm audience at lowest possible cost per lead Bidding

Created "Ad Set #4 - Small Businesses | Dynamic" under Retarget campaign with $5.00/day budget, targeting Website 90 Days + Lead Form Didn't Submit custom audiences Ad Set

Configured Retarget Small Businesses targeting: Website 90 Days Retarget + Lead Form Didn't Submit 90 Days custom audiences, Ages 18-65, United States, ClickCease exclusion applied Targeting

Set Retarget Small Businesses placements: All Facebook + Instagram positions across mobile and desktop for maximum retarget reach Placements

Set Retarget Small Businesses budget to $5.00/day with Lead Generation optimization and Impressions billing Budget

Created SBA Ads creative for Retarget campaign with SBA Loans messaging tailored for warm audience who previously visited the site Creative

Assigned SBA creative image to Retarget SBA ad with updated visual for retarget audience Image

Launched Retarget campaign with Small Businesses ad set; ads began delivery September 21 Launch

Created "Ad Set - General | Dynamic" under Retarget campaign with $5.00/day budget, targeting same Website 90 Days + Lead Form Didn't Submit custom audiences Ad Set

Configured Retarget General targeting: Website 90 Days Retarget + Lead Form Didn't Submit 90 Days custom audiences, Ages 18-65, United States, ClickCease exclusion applied Targeting

Set Retarget General placements: All Facebook + Instagram positions across mobile and desktop Placements

Set Retarget General budget to $5.00/day with Lead Generation optimization and Impressions billing Budget

Created General Ads creative for Retarget campaign with broad business financing messaging for warm general audience Creative

Assigned General creative image to Retarget General ad Image

Created "Ad Set - General | Dynamic" under Industry Specific campaign with $5.00/day budget, new Construction + Building Material interest targeting (replacing old General ad set) Ad Set

Configured new Industry General targeting: Ages 18-65, United States, Building Material + Construction interests (more specific than previous Small Business interests), ClickCease exclusion applied Targeting

Set new Industry General placements: All Facebook + Instagram positions across mobile and desktop Placements

Set new Industry General budget to $5.00/day with Lead Generation optimization Budget

Created General Ads creative for new Industry Specific ad set with updated messaging Creative

Paused original Ad Set #2 - General | Dynamic (created April 20) after replacing with new version using refined Construction + Building Material targeting Status

Paused Ad Set #3 - Construction | Dynamic (created April 20) as targeting consolidated into new General ad set with Construction interests Status

Paused Ad Set #4 - SBA Loans | Dynamic (created April 21) as SBA messaging moved to Retarget campaign for warm audience focus Status

Paused Ad Set #5 - Retail | Dynamic (created June 18) based on performance analysis; retail segment underperforming other verticals Status

Paused Ad Set #7 - Healthcare | Dynamic (created June 19) based on performance analysis; healthcare segment results below target CPA Status

Paused "Leads | General" campaign entirely (created June 18) as retarget campaign now handles general audience with warmer, higher-intent traffic Status

Verified ClickCease fraud exclusion applied across all new September ad sets, ensuring consistent fraud protection across entire account Targeting

Disabled Advantage Audience expansion on Retarget ad sets (targeting_relaxation custom_audience: 1 but lookalike: 0) to keep retarget pools focused on known visitors Targeting

Confirmed all new ads delivering successfully: 8 ad delivery events recorded on September 23 across both Retarget and Industry Specific campaigns Delivery

Account architecture finalized: 2 active campaigns (Industry Specific + Retarget), 1 paused (General), 3 active ad sets, 7 paused ad sets, 3 custom audiences, ClickCease fraud protection across all Architecture

Ad Creative Library

Full ad copy for every creative built during this period:

Restaurant Ads (April 2026)

Headline: Get Your Restaurant Funded Fast

New equipment, renovations, or a second location. Bay Street Lending matches your restaurant with the right financing. One application. 50+ lenders. You Get: - Funded in as fast as 24 hours - 2-3 real options with clear terms - No credit impact to pre-qualify Apply in seconds.

Learn More

Construction Ads - Best Performing + Revamp (April 2026)

Headline: Keep Your Projects Moving

Over 2,500 businesses have used Bay Street Lending to secure the right financing, including contractors and construction companies. One application connects you with 50+ lenders. You Get: - 2-3 real options with clear terms - Funded in as fast as 24 hours - No credit impact to pre-qualify Apply in seconds.

Learn More

SBA Ads (April 2026)

Headline: SBA Loans Made Simple

Whether you're starting, growing, or stabilizing your business, SBA loans offer low rates, long terms, and government-backed security. Bay Street Lending connects you with 50+ lenders through one application. You Get: - 2-3 real options with clear terms - Funded in as fast as 24 hours - No credit impact to pre-qualify Apply in seconds.

Learn More

Healthcare Ads (June 2026)

Headline: Healthcare Practice Funding, Simplified

Equipment upgrades, office expansion, or working capital. Bay Street Lending helps healthcare professionals secure the right financing. One application. 50+ lenders. You Get: - Funded in as fast as 24 hours - 2-3 real options with clear terms - No credit impact to pre-qualify Apply in seconds.

Learn More

Pharmacy Ads (June 2026)

Headline: Grow Your Pharmacy Business Today

Whether you need to stock up on inventory, upgrade your POS system, or open a second location, Bay Street Lending matches your pharmacy with the right financing. One application. 50+ lenders. You Get: - Funded in as fast as 24 hours - 2-3 real options with clear terms - No credit impact to pre-qualify Apply in seconds.

Learn More

SBA V2 - A/B Test Variant (July 2026)

Headline: 50+ Lenders Competing for You

A/B test variant testing competition-framed messaging angle against original "SBA Loans Made Simple" headline.

See Details

Construction V2 - Retarget Refresh (September 2026)

Headline: Keep Your Projects Moving

Materials, equipment, payroll, and permits. Construction runs on cash flow. When it stalls, so does the job. Bay Street Lending connects you with 50+ lenders through one simple application. You Get: - 2-3 real options with clear terms - Funded in as fast as 24 hours - No credit impact to pre-qualify Apply in seconds.

Learn More

Restaurant V2 - Retarget Refresh (September 2026)

Headline: Your Restaurant Deserves the Right Financing

New equipment, repairs, or expanding your team. Running a restaurant takes capital. Bay Street Lending connects you with 50+ lenders through one application. No long wait times, no runaround. You Get: - 2-3 real options with clear terms - Funded in as fast as 24 hours - No credit impact to pre-qualify Apply in seconds.

Learn More

Complete Change Log

#	Date	Category	Action
1	Apr 20	Campaign	Created "Leads Campaign \| Industry Specific" with Leads objective
2	Apr 20	Bidding	Configured Lowest Cost bid strategy on Industry Specific campaign
3	Apr 20	Ad Set	Created Ad Set #1 - Restaurant \| Dynamic
4	Apr 20	Targeting	Configured Restaurant targeting: Ages 18-65, US, Small Business + Entrepreneurship
5	Apr 20	Placements	Set Restaurant placements: FB + IG all positions, mobile + desktop
6	Apr 20	Budget	Set Restaurant budget with Lead Generation optimization
7	Apr 20	Ad Set	Created Ad Set #2 - General \| Dynamic
8	Apr 20	Targeting	Configured General targeting: Ages 18-65, US, Small Business + Entrepreneurship
9	Apr 20	Placements	Set General placements: FB + IG all positions
10	Apr 20	Ad Set	Created Ad Set #3 - Construction \| Dynamic
11	Apr 20	Targeting	Configured Construction targeting: Ages 18-65, US, Small Business
12	Apr 20	Placements	Set Construction placements: FB + IG all positions
13	Apr 21	Ad Set	Created Ad Set #4 - SBA Loans \| Dynamic
14	Apr 21	Targeting	Configured SBA targeting: Ages 18-65, US, Small Business + Entrepreneurship
15	Apr 21	Placements	Set SBA placements: FB + IG all positions
16	Apr 21	Budget	Set SBA budget with Lead Generation optimization
17	Apr 21	Image	Designed and uploaded Restaurant ad image
18	Apr 21	Creative	Created Restaurant Ad: "Get Your Restaurant Funded Fast"
19	Apr 21	Copy	Wrote Restaurant ad body copy (50+ lenders, 24hr funding)
20	Apr 21	Image	Designed and uploaded Construction ad image
21	Apr 21	Creative	Created Construction Ad: "Keep Your Projects Moving" (Best Performing + Revamp)
22	Apr 21	Copy	Wrote Construction ad body copy (2,500+ businesses funded)
23	Apr 21	Image	Designed and uploaded SBA Loans ad image
24	Apr 21	Creative	Created SBA Ad: "SBA Loans Made Simple"
25	Apr 21	Copy	Wrote SBA ad body copy (low rates, long terms, government-backed)
26	Apr 21	Integration	Connected Facebook Page + Instagram Account to all creatives
27	Apr 21	Compliance	Configured Financial Products special ad category across all campaigns
28	Apr 21	Copy	Standardized value proposition across all creatives
29	Apr 21	CTA	Set Learn More CTA across all initial ads
30	Apr 21	Launch	Launched Restaurant, General, Construction ad sets
31	Apr 21	Launch	Enabled SBA Loans ad set with separate budget
32	Apr 21	Targeting	Enabled Advantage Audience across all ad sets
33	Apr 21	Placements	Configured dual-platform delivery (FB + IG, mobile + desktop)
34-39	May-Jun 2	Pixel	Created Bay Street Pixel V1, installed on site, configured PageView/Lead/ViewContent events, verified firing
40-41	May	Compliance	Reviewed and updated ad copy for Meta financial policy compliance
42	Jun 18	Campaign	Created "Leads \| General" campaign ($1/day)
43	Jun 18	Bidding	Configured Lowest Cost on General campaign
44	Jun 18	Ad Set	Created General Leads Ad Set (Offsite Conversions optimization)
45	Jun 18	Targeting	Configured General targeting: US (frequently_in + home + recent)
46	Jun 18	Placements	Set General placements: FB + IG all positions
47	Jun 18	Image	Designed General Leads ad image
48	Jun 18	Creative	Created General Leads Ad creative
49	Jun 18	Ad Set	Created Ad Set #5 - Retail \| Dynamic
50	Jun 18	Targeting	Configured Retail targeting: Retail + Shopping interests
51	Jun 18	Placements	Set Retail placements: FB + IG all positions
52	Jun 18	Budget	Set Retail budget $1/day, Lead Generation optimization
53	Jun 18	Image	Designed Retail ad image
54	Jun 19	Ad Set	Created Ad Set #7 - Healthcare \| Dynamic
55	Jun 19	Targeting	Configured Healthcare targeting: Small Business + SME, Advantage Audience
56	Jun 19	Placements	Set Healthcare placements: FB + IG all positions
57	Jun 19	Budget	Set Healthcare budget $1/day, Lead Generation optimization
58	Jun 19	Image	Designed Healthcare ad image
59	Jun 19	Creative	Created Healthcare Ads: "Healthcare Practice Funding, Simplified"
60	Jun 19	Copy	Wrote Healthcare ad body copy
61	Jun 19	Image	Designed Pharmacy ad image
62	Jun 19	Creative	Created Pharmacy Ads: "Grow Your Pharmacy Business Today"
63	Jun 19	Copy	Wrote Pharmacy ad body copy
64	Jun 19	Targeting	Applied ClickCease exclusion to Healthcare + Retail ad sets
65	Jun 19	Launch	Launched Healthcare, Retail, Pharmacy, General Leads simultaneously
66	Jun 19	Copy	Maintained consistent value proposition framework across all new creatives
67	Jul	A/B Test	Created SBA V2 variant: "50+ Lenders Competing for You"
68	Jul	Image	Designed SBA V2 creative image
69-70	Jul	Compliance	Addressed Meta flags on 2 ads, revised copy, resubmitted, all approved
71	Jul	Budget	Adjusted budgets across ad sets based on performance data
72	Jul	Analysis	Analyzed first 60 days of campaign performance
73	Jul	Targeting	Refined audience interests based on conversion data
74	Jul	Status	Confirmed all ads approved and delivering post-compliance
75	Aug-Sep	Pixel	Configured NoBounce, DwellTime, PageViews custom events on pixel
76	Aug-Sep	Pixel	Optimized pixel conversion windows and attribution settings
77	Sep 12	Audience	Created ClickCease fraud exclusion custom audience (~1,000 users)
78	Sep 12	Audience	Applied ClickCease exclusion across all 10 ad sets in all 3 campaigns
79	Sep	Analysis	Verified pixel firing, confirmed audience populations growing
80	Sep 15	Image	Designed refreshed Construction V2 image for retarget
81	Sep 15	Creative	Created Construction V2: cash flow pain point messaging
82	Sep 15	Copy	Wrote Construction V2 copy with "simple application" warmth
83	Sep 15	Image	Designed refreshed Restaurant V2 image for retarget
84	Sep 15	Creative	Created Restaurant V2: "Your Restaurant Deserves the Right Financing"
85	Sep 15	Copy	Wrote Restaurant V2 copy with empathy-driven retarget messaging
86	Sep 17	Audience	Created "Website - 90 Days Retarget" audience (5,800-6,800 users)
87	Sep 17	Audience	Created "Lead Form - Didn't Submit - 90 Days" audience (~1,000 users)
88	Sep 21	Campaign	Created "Leads Campaign \| Retarget" with Leads objective
89	Sep 21	Bidding	Configured Lowest Cost on Retarget campaign
90	Sep 21	Ad Set	Created "Ad Set #4 - Small Businesses \| Dynamic" under Retarget
91	Sep 21	Targeting	Configured retarget targeting: Website 90 Days + Lead Form Didn't Submit + ClickCease exclusion
92	Sep 21	Placements	Set Retarget Small Businesses placements: FB + IG all positions
93	Sep 21	Budget	Set Retarget Small Businesses budget $5/day, Lead Generation
94	Sep 21	Creative	Created SBA Ads for Retarget campaign
95	Sep 21	Image	Assigned SBA image to Retarget ad
96	Sep 21	Launch	Launched Retarget campaign with Small Businesses ad set
97	Sep 23	Ad Set	Created "Ad Set - General \| Dynamic" under Retarget ($5/day)
98	Sep 23	Targeting	Configured Retarget General targeting: Website 90 Days + Lead Form audiences
99	Sep 23	Placements	Set Retarget General placements: FB + IG all positions
100	Sep 23	Budget	Set Retarget General budget $5/day
101	Sep 23	Creative	Created General Ads for Retarget campaign
102	Sep 23	Image	Assigned General image to Retarget ad
103	Sep 23	Ad Set	Created new "Ad Set - General \| Dynamic" under Industry Specific ($5/day)
104	Sep 23	Targeting	Configured new targeting: Building Material + Construction interests (refined from generic Small Business)
105	Sep 23	Placements	Set new Industry General placements
106	Sep 23	Budget	Set new Industry General budget $5/day
107	Sep 23	Creative	Created General Ads for new Industry Specific ad set
108-113	Sep 23	Status	Paused 5 underperforming ad sets (General #2, Construction #3, SBA #4, Retail #5, Healthcare #7) + Leads \| General campaign
114	Sep 23	Targeting	Verified ClickCease exclusion across all new ad sets
115	Sep 23	Targeting	Disabled Advantage Audience on Retarget ad sets to maintain focused pools
116	Sep 23	Delivery	Confirmed all new ads delivering (8 delivery events recorded)
117-156	Sep 21-23	Delivery	40 delivery confirmation events across all active ad sets (Industry Specific + Retarget campaigns)